Tuesday, 8 November 2011

Mamas & Papas - At The Heart Of The Word 'Family'

As most of you know, I was lucky enough to be invited by MumPanel to the head office of Mamas & Papas in Huddersfield last Tuesday to preview their new range. Living in the North West/North Wales area means that most of the events I get invited to are a bit of a trek as they are usually 'darn sarf' so I jumped at the chance to attend this. Not only is it just over an hours drive for me but it's for a brand I absolutely love!

As soon as I found out I was expecting Mini Cheddar back in 2008, I spent countless amounts of time at my nearest Mamas & Papas store. I think everyone knows and loves that brand so much as it oozes quality and style.

What I didn't realise though, was just how much the word 'family' is at the very heart of the company. The company was founded by the lovely David and Luisa Scacchetti in 1981. Luisa was an expectant mother who was frustrated by the lack of choice when it came to prams and baby products so she found what she was looking for in Italy. From then, Mamas & Papas was born and celebrated it's 30th birthday this year.

We were lucky enough to spend time in the company of Amanda and Olivia - David and Luisa's two daughters who now work within the business. Amanda is the very reason the company was born and her passion for the company, along with Olivia's, is in abundance which is so heart-warming for a large company. David and Luisa are permanent features at the company and Luisa still personally approves every single product that they sell which I think is just amazing and shows her 30 years of commitment to quality. This is something that has made me extremely passionate about the brand myself.

Mamas & Papas are also very focussed on keeping costs down for customers. They are constantly looking at their price points to offer a wide range of options to suit all budgets - something much needed in the current economic climate.

The brand new Sync - available Feb '12
We were treated to sneak previews of the forthcoming Spring and Summer range which were excitedly shown to us by the team. They showed us the new features and the new colour ways. Every one of the staff their had such a passion for their products and were very knowledgable. They are so welcoming of comments from parents and are constantly improving their products on the feedback they receive.

We were shown everything from the latest buggies to the top-of-the-range pushchairs and also baby carriers (I loved the Comfort and even got to try it on for size!). We were shown the range from the re-designed Trip which is the lightest weight holiday buggy and will be priced at a mere £39 up to the Voyage at £179.  We were also shown the Sync which is a brand new hybrid (cross between a buggy and a pushchair) available February 2012. It's suitable from birth, has a multi-position recline toggle system which means no jolting your sleeping baby - hurrah! What I also loved about this model was that it had an intelligent folding system which means that none of the fabric touches the floor when it's collapsed.

The Urbo now with bigger basket

The pushchairs were where I really fell in love. The Sola, Urbo and Luna all with modifications and new colour ways. When I was pregnant with MC, I did my research on pushchairs if only the Mylo from Mamas & Papas had been available - I think it launched 6 months too late for me sadly.

I can honestly say that I could have cried when we were shown it. I hear about women who have 'pram envy' and go through countless prams during their time as parents and I have never understood it - until now. I had serious pram envy when I saw the Mylo - it's amazing - I love it and I am now secretly scheming to have a pushchair related 'accident' with my old pushchair so I can convince my husband to buy a Mylo!

The Mylo - "I love you dream pushchair"
There are certain parts of the Mylo that are handmade and you can tell - it's the epitome of design and innovation. I can't believe I am talking like that about a pushchair but, hand on heart I just love it. The unique selling point of the Mylo is the single-handed fold. Just what I need next year when I'm struggling with a new baby and a 3 year old! I had a go at collapsing it and it really is so easy to do. You can also get adaptors for car seats which is perfect. It's not exactly cheap at £545 but, having seen it in action I would gladly pay it...it's definitely worth it.

There is also the option to purchase a carrycot which, and I think this is fabulous, is suitable for overnight sleeping! For us it would mean no more hiking a travel cot on frequent nights away. The carrycot can also rock, be put on a stand and the infant can be propped up which is perfect for those babies that suffer with reflux.

The Mylo - one-handed folding system

I could talk about the Mylo for hours, I love it that much.

Now, having spent time with Mamas & Papas and their products I am even more in love with them too.

The new Spring/Summer range will be coming to a store near you next year.

Go check them out!

This is not a sponsored post.  
I did receive travel expenses, a gift voucher, a Christmas goody bag 
and some yummy lunch (thank you again Mamas & Papas!) but all words,
views, opinions and photographs are entirely my own.


Hannahkoopman said...

Fab write up...I am passing on your blog to my pregnant friends.... :)

Mummyandthebeastie said...

I can imagine how it must have been seeing those fab pushchairs! When you have a newborn they are so crucial for the first few months with a precious little on on board. I like the fact you can handle the Mylo easily with one hand. That is a luxury. I still love my travel system I used with Beastie but it's by no means easy assembling it and don't get me started on fitting it in the boot! I can foresee some very stressful outing with me, baby and 3 year old!

Lovely write up hun, as always xx

Mama Syder said...

I've always loved Mama's & Papa's stuff. When I was expecting our first baby 22 yrs ago I was heavily pregnant and waddling through Romford market when I spotted a woman with the most gorgeous pram I had ever seen, in a mad panic I rushed over to her and panting like a crazy woman I asked her where she got it. It was a Mama's & Papas and I just had to have one the same, lol. As soon as I could I went and put a deposit down on one. Brilliant prams! x

mummydaddyme said...

I love Mama and Papas stuff- in fact I have a voucher to spend that I got given as a present which I am quite excited about!  I have also been to their outlet store in Huddersfield as we go up there a lot as it is where my hubby went to uni- we have got many a bargain from there! x

SAHMlovingit said...

Oooooh lucky you :) Enjoy spending.  I didn't get time to go to the factory outlet whilst I was up there but I'm thinking of making a special journey there soon! xx

SAHMlovingit said...

That it one AMAZING story Mama S. That's the sort of thing that M&Ps would love to hear about :) xx

SAHMlovingit said...

Honestly, the Mylo is amazing - so easy to handle. Just what I (and you) need next year!  Pushchair Trader are running a comp to win one...you should enter! 

SAHMlovingit said...

Whoop whoop! Yes, please do Hannah...although if they buy a Mylo please don't tell me as I may cry! xx

Emma said...

The Mylo looks great! The one handed folding sounds perfect for those pesky school runs...not sure I can justify it though...

SAHMlovingit said...

It is amazing Emma! I honestly felt like crying I loved it that much (but maybe that's my stupid pregnancy hormones kicking in!)...never felt so much passion for a pushchair before x

Debbie O'Connor said...

I love Mamas and Papas - it was the first place I went when I found out I was pregnant, and now my youngest is 7, I still look wistfully in the windows when I go by.  Pushchairs are really cool nowadays - I wish I had one like that...

Kathye said...

I have until very recently sung there praises, but one of the reasons I used them was the perceived quality of there items and they offered a spares service, sadly I discovered that to replace my split Prima Pappa highchair insert will cost me £58, 50% of the cost of the original product for something that should not have split to start with is not my idea of value, or customer service.

I will be better of purchasing a new high chair for that price

Which is what I will be doing, but its not going to be a M&P!

SAHMlovingit said...

Me too...me too...they are amazing!

SAHMlovingit said...

Sorry to hear that :( I guess sometimes things go wrong...thankfully I've never had any problems with my Mamas & Papas items.

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